Chennai: The grand event of Indywood Fashion Premiere League Season 3 concluded successfully at Taj Connemara in Chennai on Feb 14 th 2020. The event was organised along with the official launch of Indywood Billionaires Club – Chennai chapter where top enterprising business icons from the state of Tamil Nadu were honored. Recognizing the relevance of age old tradition of weaving and the major role it has played in shaping the fashion world since ages, IFPL season 3 was themed “A walk for a Cause” which unveiled a greater cause of promoting the Indian weaver’s community.
IFPL season 3 showcased handpicked designs by Mrs. Abhini Sohan, Executive Director – IFPL, who is known for her impeccable design sense. Travelling around the world and imbibing fashion from varied cultures and nations, her choice of clothes showcased in the event was subject to great appreciation. As a designer, Abhini Sohan’s passion in designing started budding at a very tender age. Her inspiration was her mother and cousin who is a renowned fashion designer in South India. Her initially designed pieces mostly included an exquisite collection of sarees. Her keenness in travelling with hardcore passion for fashion made her travel the world, watch, live and feel varied cultures. Handpicking of IFPL designer wears were also done through a similar process of travelling each place all by herself and choosing one from a wide range of collections. Particular attention was given to choosing designs closely knitted to the cultural aesthetics of that particular place. Her immaculate design sense coupled with the elegance of models brought the appearance of the costumes to a whole new level. While Abhini personally sees to the selection of dresses, her team of professionals is responsible to conduct the show in a top-notch manner. “According to me, fashion is something that must blend in and align with an individual’s body and shouldn’t look like an extra fitting. And, while wearing an outfit, it should have the power to enhance the appearance of the person and vice-versa”, she quoted.
Travelling to different villages and experiencing the struggle weaver communities are going through, Abhini decided to choose the theme to uphold the relevance of weaving in Indian culture. She believes that, if this generation of weavers aren’t taken care of, the next generation will be reluctant to step into that line of skill and it will eventually lead to the end of the weaving community.
The show was choreographed by ace fashion choreographer Mr. Dalu Krishandas, who has brought prominent changes to the South Indian fashion industry. Miss Super Globe World 2019, Akshara Reddy and Indian model and actress Vidya Pradeep, walked the ramp as celebrity Show stoppers. This year, IFPL will be organised at 5 different locations including Delhi, Kolkata and Ahmedabad focusing on the different film hubs of Indian film industry. IFPL aims to choose film industry as a medium to propagate the word of Indian fashion industry around the world. Watching Indywood, a media and film based company founded by Abhini’s husband, Mr. Sohan Roy, she realized movies’ potential to enhance a wide range of fields like music, fashion, technology etc., and thus the initial concept of IFPL struck Abhini.
Indian film industry is renowned worldwide and she believed that with its back support, Indian fashion industry could conquer heights.
As each year passes, the impact and reach of IFPL is getting better at a dramatic pace. In the upcoming years, IFPL is planning to add in more designers, models and choreographers. Since this year’s theme was focused on the method of cloth making, IFPL chose to bring up the weaver community. Next, IFPL will be focusing on materials, which will be khadi for the upcoming year.
Powered by Indywood Billionaires Club, Indywood Fashion Premier League is first of its kind competitive fashion event which aims to redefine the future of fashion shows in the country. It seeks to promote indigenous fashion and talent by commercializing India’s as yet untapped fashion sector. The debut of this sensational event was organised at Hyderabad in the year 2018. With each passing year, IFPL is turning out to be one of the most promising platforms for aspiring and established design community of the country.