Max Fashion, India’s leading fashion brand launched its latest Festive Collection recently at Westend Mall in Pune. The collection was launched at a grand fashion show where ladies from PULA – Pune Ladies Association, walked the ramp looking ethereal in the timeless festive collection by Max. Showstopper for the evening was Marathi Film Superstar Swwapnil Joshi.
Speaking at the event, Swwapnil Joshi said, “My association with Max goes a long way and I am so happy to join them once again for the launch for their new collection. Festive season is such a cheerful time in India, everyone likes to dress up and look the best. The new collection by Max is a perfect choice for all fashionistas who are looking to style themselves this festive season.”
Devesh Kumar,AVP Max Fashion said,“Max as a brand, understands the value of quality time with your family and friends during the merry festive season. Consequently, we are pleased to announce the exclusive festive collection all over India. It is a mix of tradition and recent trends that you will appreciate while shopping with your family. So please come and be surprised at Max. Max look good, feel good.”
The brand gave an exciting inaugural offer. If you shop for Rs 3999, you get an 8 piece Borosil set worth Rs 899 at just Rs 99 and shopping of Rs 6999, you can purchase an American Tourister Trolley Bag worth Rs 2999 at just Rs 1999.
About the collection –
The collection is about bringing back the rich grandeur of Indian tradition, giving it a modern touch. It’s more stylish and colourful, a perfect match with the festivities.
The collection is inspired from the global influences and time-honoured techniques, creating contemporary pieces that feel both old and new. Natural materials, tactile surfaces and intricately decorated designs gain prominence.The new range reflects a traditional advent with ornate embroideries, woven silk inspired prints, jewel and gold combinations, rich textures with a splash of festive colours.Earthy tones like rust and mustard with black highlights bring out the warmth of the range. Maxi length printed shirt dress forms the key, A-line dresses with folksy embroidery, kimono sleeves, treggings with lace up detail are a few highlights to watch out for in this season’s collection.
For today’s millennial minds, this collection aims to draw inspiration from the modern way of life. Today’s youth is tech savvy, less patient, fast paced and always on the move. They are open to experiments and try and get the best out of life. Drawing the good vibes from this attitude, the collection is features fabric patchworks with textile base, paint splatter textures and loose weave shirtings along with gritty textures brush strokes enhance the artsy nature of the range.Subtle silhouette experiments are included keeping the outgoing and bold personality in mind.